{"product_id":"the-behaviour-business-how-to-apply-behavioural-science-for-business-success","title":"The Behavior Business: How to apply behavioral science for business success ","description":"\u003cdiv class=\"BookPageMetadataSection__description\" data-testid=\"description\" style=\";text-align:left;direction:ltr\"\u003e\n\n\u003cbr\u003e\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\" style=\";text-align:left;direction:ltr\"\u003e\n\n\u003cbr\u003e\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" tabindex=\"-1\" data-testid=\"contentContainer\" style=\";text-align:left;direction:ltr\"\u003e\n\n\u003cbr\u003e\u003cdiv class=\"DetailsLayoutRightParagraph\" style=\";text-align:left;direction:ltr\"\u003e\n\n\u003cbr\u003e\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\" style=\";text-align:left;direction:ltr\"\u003e \u003cspan class=\"Formatted\"\u003eIf you are in business, you are in the business of behavior – and unless a business influences behaviour, it will not succeed.\u003cbr\u003e\u003cbr\u003e Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behavior of customers, employees, and business leaders alike – and shows how we can ethically use these insights\u003cbr\u003e\u003cbr\u003e • powerfully attract and retain customers\u003cbr\u003e • True fuel and lasting innovation\u003cbr\u003e • stand apart in the new world of increasing automation and artificial intelligence\u003cbr\u003e • Change workplaces and maintain happy and productive employees and teams\u003cbr\u003e • and a lot more!\u003cbr\u003e\u003cbr\u003e It's time to shape behavior instead of simply reacting to it. The Behavior Business is the eye-opening, practical guide you have been waiting for.\u003c\/span\u003e \u003c\/div\u003e\n\n\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cbr\u003e\n\n\u003c\/div\u003e","brand":"vendor-unknown","offers":[{"title":"Default Title","offer_id":41609201221694,"sku":"9780857197344","price":75.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/3734\/8926\/files\/The-Behaviour-Business-How-to-apply-behavioural-science-for-business-success_c6599dbb-b815-40b4-a27b-b677af6ca30b.jpg?v=1740784016","url":"https:\/\/mokabook.net\/en\/products\/the-behaviour-business-how-to-apply-behavioural-science-for-business-success","provider":"Mokabook | موكابوك","version":"1.0","type":"link"}