{"product_id":"the-icarus-deception-how-high-will-you-fly","title":"The Icarus Deception How High Will You Fly? ","description":"\u003cp style=\"box-sizing: inherit; margin-bottom: 13px; padding: 0px; line-height: 17px; color: rgb(83, 86, 90); font-family: Arial, Verdana; font-size: 14px;;text-align:left;direction:ltr\"\u003e What are you afraid of?\u003cbr style=\"box-sizing: inherit;\"\u003e\u003cbr style=\"box-sizing: inherit;\"\u003e The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.\u003cbr style=\"box-sizing: inherit;\"\u003e\u003cbr style=\"box-sizing: inherit;\"\u003e The new truth: It's better to be sorry than safe. You need to fly higher than ever.\u003cbr style=\"box-sizing: inherit;\"\u003e\u003cbr style=\"box-sizing: inherit;\"\u003e In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.\u003cbr style=\"box-sizing: inherit;\"\u003e \u003cbr style=\"box-sizing: inherit;\"\u003eThe path of the artist is not for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.\u003cbr style=\"box-sizing: inherit;\"\u003e\u003cbr style=\"box-sizing: inherit;\"\u003e The time to seize new ground and work without a map is now. So what are you going to do?\u003cbr style=\"box-sizing: inherit;\"\u003e\u003cbr style=\"box-sizing: inherit;\"\u003e \u003cb style=\"box-sizing: inherit;\"\u003eAbout the Author\u003c\/b\u003e\u003cbr style=\"box-sizing: inherit;\"\u003e\u003cbr style=\"box-sizing: inherit;\"\u003e Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including \u003ci style=\"box-sizing: inherit;\"\u003ePermission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes\u003c\/i\u003e . He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject. \u003c\/p\u003e\n\u003cdiv id=\"industry-reviews\" style=\"box-sizing: inherit; margin: 0px; padding: 20px; background: rgb(245, 245, 245); color: rgb(83, 86, 90); font-family: Arial, Verdana; font-size: 14px;;text-align:left;direction:ltr\"\u003e\u003c\/div\u003e","brand":"vendor-unknown","offers":[{"title":"Default Title","offer_id":41609085747262,"sku":"9780670922925","price":45.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/3734\/8926\/files\/1644478966_the-icarus-deception_b9023809-2642-4103-9baa-7a0365df4fdc.jpg?v=1740766650","url":"https:\/\/mokabook.net\/en\/products\/the-icarus-deception-how-high-will-you-fly","provider":"Mokabook | موكابوك","version":"1.0","type":"link"}