The Behaviour Business: How to apply behavioural science for business success

Name: The Behaviour Business: How to apply behavioural science for business success
Brand: vendor-unknown
SKU: 9780857197344
Price: 75.0 AED
Availability: InStock

تفاصيل المنتج

If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed.

Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights

• powerfully attract and retain customers
• fuel true and lasting innovation
• stand apart in the new world of increasing automation and artificial intelligence
• change workplaces and maintain happy and productive employees and teams
• and a lot more!

It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.

75.00 Ð

75.00 Ð ~~0.00 Ð~~