Seduction of the Subconscious Mind: The Psychology of Emotional Influence in Advertising and Public Relations

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Seduction of the Subconscious: The Psychology of Emotional Influence in Advertising by Robert Heath... We have a love-hate relationship with advertising. The goal of advertising is to keep us constantly engaged with new products and ideas. At its best, creative advertising campaigns offer a kind of entertainment, but what worries us is that advertising can somehow subtly infiltrate our lives and influence us without our knowledge. This is why we ignore it, thinking that if we don't pay attention, we won't remember it, and it won't affect us. But the paradox is that this very disregard can actually give advertising more power. In this book, Dr. Heath reveals... Robert Heath reveals the truth: how we engage with advertising—both consciously and unconsciously—can actually amplify its impact on our emotions, which are the primary drivers of our decisions and relationships. Drawing on extensive research in psychology and neuroscience, this book unveils the nature of the audacious new world of advertising, using illustrative examples of highly successful campaigns where almost no one could recall the message they were trying to convey. This Arabic translation is published and made available free of charge under a legal agreement between the Hindawi Foundation and John Wiley & Sons, Inc. Translation rights reserved to the Hindawi Foundation.