Persuasion: The art of getting what you want

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Persuasion: The Art of Getting What You Want by Dave Lakhani... Throughout this engaging book, the author explains how persuasion works in face-to-face interactions, in the media, in advertising, and in sales. He also outlines specific steps that can be used to develop persuasive skills, personal charisma, and the ability to influence others to get what we want. The author shows us how to integrate persuasion into our daily lives so that we can influence and persuade effectively and naturally; thus, persuasion will become as natural to us as speaking and walking.