Marketing in Saudi Arabia

Over the past ten years, I have established many projects in various fields, some of which have brought me success with all its happiness and pride, and others have brought me failure with all its bitterness and regret. These experiences were full of many details, which I paused to reflect upon and analyze, and I closely understood why I succeeded and why I failed. Based on all these modest experiences, and my position as a specialized marketing consultant, I am trying through this book to simplify marketing for you, through a precise blend that relies on the latest academic references in this field, while at the same time taking into account the Saudi market with all its particularities and differences.