Willpower

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The Power of Willpower by Roy Baumeister... According to experiments conducted by social psychologist Roy Baumeister on over two hundred men and women, he found that they spend a quarter of their waking hours resisting desires, which inevitably weakens their willpower. Willpower is not merely a desire or a decision we make, but, in Baumeister's words, a muscle like any other that becomes depleted and tired with use. We can also train and nourish it for optimal use. Therefore, stop thinking of it as if the decision is always in your hands and start learning to create the right environment around you to exercise your willpower. Published by the Cairo International Book Fair