How to sell anything to anyone

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How to Sell Anything to Anyone by Joe Girard... Joe Girard, the Guinness World's Best Salesman, shows you in this book how you can adopt the same techniques that propelled him to the top of the sales world. He'll tell you: • How to determine a customer's wants, needs, and budget. • How to build trust and earn a recommendation. • How honesty can turn a "no" into an "accept." • How to use immediate delivery to sell almost anything. • How to close the deal and win a friend. • How to leverage talent to improve your results. • How to use business cards, client files, mail, and outside assistance. • How to turn customer complaints into purchase orders. And most importantly... how to win a lifelong customer from the very first sale! Show less