Influential gatherings: When the story captivates you in every detail.

Product details

Influential leaders do not resort to giving orders but to persuasion, and their best means of doing so is storytelling, where there is an interaction between emotions, scenes, and sounds, and the mind's automatic attempt to link its experiences with the events of the story and harmonize with them. It is an amazing internal interaction that neither facts, data, nor statistics can do, but storytelling improves it. Through storytelling, influential leaders can market their desires, values, ideas, and dreams, and find hope and meaning for the lives of their followers, say the Americans.