Who moved my cheese?

Product details

The story "Who Moved My Cheese?" was created by Dr. Spencer Johnson to help him cope with difficult life changes. It showed him how to take his changing circumstances seriously without taking himself too seriously. When his friends noticed how much his life had improved and asked why, he shared his cheese story. Years later, many people recounted how hearing the story helped them maintain their sense of humor, change, and gain something better for themselves and their lives. Ken Blanchard, his co-author of "The One Minute Manager," encouraged him to finally write the story as a book to share it with a wider audience. Two decades after its creation, the book was published and quickly became a bestseller, selling over a million copies in its first month and more than a million in the following five years. In 2017, Amazon declared "Who Moved My Cheese?" its best-selling book of all time. People have reported that what they discovered in the story improved their careers, businesses, health, and marriages. The cheese story has become a phenomenon. Its path led to homes, businesses, schools, places of worship, military units, and sports teams, spreading around the world in many foreign languages. The story's appeal is universal. On the other hand, critics don't understand how so many people attribute such great value to the story. They say it's too simple, even a small child could understand it, and that it insults their intelligence because it's just plain, self-evident logic. They claim they haven't gained anything new from the story, and some even fear it suggests that all change is good and that people should unconsciously conform to unnecessary changes imposed on them by others, even though this doesn't entirely align with the story. The author commented that both fans and critics are right in their own way. What gives "Who Moved My Cheese?" value isn't its content, but your interpretation of that content and its application in your own situation. I hope that the way you interpret and put "Who Moved My Cheese?" into practice will help you find and enjoy new cheese.