Obsessed with building a brand that people love from day one

Product details

"Clear, helpful, and refreshingly straightforward, it's a practical guide to how modern marketing actually works. Buy a copy for everyone on your team." - Seth Godin, author of "This Is Marketing"
“The startup landscape is changing every day, but across all categories we are looking to invest in people who understand the power of branding. This book, with Emily’s invaluable advice, is essential to achieving that goal.” – Ben Learrer, Managing Partner of Learrer Hippo and CEO of Group Nine Media

identification
Emily Hayward, one of America’s top marketers, explains how trendy new millennial brands have succeeded in building loyal followers from day one.
We live in an age of booming startups, where new brands emerge daily, dominating social media and vying for our attention. Traditional brands are seeing their businesses erode as hundreds of smaller companies, each hoping to become the next big thing, chip away at their market share. But a great idea or a great logo isn't enough.
Emily Hayward founded Red Antler in America, which has become one of the most successful branding and marketing companies for startups and new ventures, helping entrepreneurs establish branding as a driver of business success from the outset. In her book, *Obsessed*, Hayward outlines the new principles needed to build and launch a brand that commands customer demand from day one. She also takes you behind the scenes of how some of today's most successful new brands were founded.
Whether you're starting a new business, launching a new product line, or looking to update your brand to attract a new generation of customers, "Obsessed" explains why the old rules of branding no longer apply, and what really works for today's customers.

About the author
Emily Hayward is the co-founder and Chief Brand Officer of Red Antler, a Brooklyn-based full-service advertising agency. She works closely with founders to develop strategic insights for their startups and has led branding efforts for major companies such as Casper, Allbirds, and Boxed. In 2018, Inc. magazine named her one of its "Top 100 Founders."
Emily graduated summa cum laude from Harvard University, where she studied postmodern theory and consumer culture. She was born and raised in New York City and currently lives in Cobble Hill.

About the translator
Eman Al-Saoudi is an Egyptian translator. She graduated from the Faculty of Arts, English Department, Mansoura University in 2012. She obtained a diploma in English from the Faculty of Education at Mansoura University in 2013. She has worked in the fields of English language teaching, content writing, and translation since graduation, and has published several literary and non-literary translations, such as “Reassured Parents... Happy Children: How to Stop the Screaming and Start Communicating” by Dr. Laura Markham.