In the first part of this book, I present arguments for a broad rethinking of sales as we know it. In the first chapter, I demonstrate that the obituary declaring the death of the salesperson in today's digital world is woefully wrong; in the United States alone, one in nine workers still earns their living by trying to persuade others to buy. They may be selling smartphone cases, offering their own experiences rather than relying on encyclopedic knowledge, yet they are still working in traditional sales.
Selling is human nature: The surprising truth about motivating others.
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Selling is human nature: The surprising truth about motivating others.
Regular price
48.00 Ð
Sale price
48.00 Ð
Regular price
55.00 Ð
Unit price