Ripple: The big effects of small behavioral changes in business

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How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a pink canteen make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behavior?

Ripple is about how small behavioral changes can have wide-reaching effects in the real world. By applying behavioral science in your working life, you can have positive ripple effects on the world around you.

While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioral science. Doing so is often a messy process but, armed with this book, you'll have the practical toolkit to get started.

Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioral science to improve the world around you.