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ACCESS TO HEALTH

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Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

د.إ59.00

Review

This is a breakthrough book: Mother Reality makes sense in her own way. She yields her secrets to practitioners, almost never to academics - something psychologists, economists and non-skin in the game people, no matter what they say, are functionally unable to grasp. And the book is funny as hell: I smiled and laughed at every paragraph. Furthermore, this is the first such treatise written by someone who had true contact with reality via something called a P/L. And this is wonderfully applicable to about everything in life, from how to announce airplane delays to how to handle unsold opera tickets. Buy two copies of this book in case one is stolen. ― Nassim Nicholas Taleb, scholar and former trader; author of the Incerto. Revelatory and entertaining ― The Sunday Times Reading Alchemy was, as its title promised, the process of turning paper and print into gold. Veins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don't miss this book. ― Robert Cialdini, bestselling author of Influence, Yes!, The Small BIG and Pre-suasion Deeply original ― Robert Trivers, evolutionary biologist and author of Deceit and Self-Deception Sutherland’s book touches on many facets of life, but all come down to the importance of “psycho-logic”, or non-rational factors, in how we make decisions and how problems can be solved ― CAMPAIGN magazine

About the Author

Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice. He writes the Spectator’s ‘Wiki Man’ column, presents series for BBC Radio 4, serves on the advisory board of The Evolution Institute, and is former President of the IPA (Institute of Practitioners in Advertising). The IDM (Institute of Direct and Digital Marketing) awarded Sutherland an Honorary Life Fellowship. His TED talks have over 6.5 million views. He authored a collection of blog posts, interviews, tweets and reference materials, The Wiki-Man, in 2011, and his first book Alchemy was published in 2019.
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Biological Psychology

Assuming no prior knowledge of biology and building upon previous editions, Biological Psychology third edition uses everyday experiences to explain
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British National Formulary (BNF) 58

This is the authoritative guide to prescribing, dispensing and administering medicines for all healthcare professionals. Nobody working in healthcare can
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How to Make Money in Stocks A Winning System in Good Times and Bad, Fourth Edition

د.إ73.00
A BUSINESSWEEK BESTSELLER “Anyone” can learn to invest wisely with this bestselling investment system Through every type of market, William
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The Midnight Library

د.إ59.00
The touching, funny and heartwarming new novel from the Sunday Times bestselling author of How to Stop Time and Reasons to Stay Alive. Between life
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