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Business & Management

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If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights • powerfully attract and retain customers • fuel true and lasting innovation • stand apart in the new world of increasing automation and artificial intelligence • change workplaces and maintain happy and productive employees and teams • and a lot more! It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.

The Behaviour Business: How to apply behavioural science for business success

75.00 د.إ

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How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started. Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you.

Ripple: The big effects of small behaviour changes in business

65.00 د.إ

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CLIENT RELATIONSHIPS Finding some clients difficult to understand? Confused when they say one thing but mean another? Need better, more useful feedback? Sometimes feel on the back-foot? Have trouble managing client expectations? Wonder why they seem impossible to please? Concerned about being blind-sided by unexpected client loss? THIS BOOK IS YOUR LIFELINE Connecting with Clients contains new ideas derived from the world’s leading relationship experts Insights from over 500,000 pieces of client feedback worldwide With tips and guidance from an adman, organisational change agent, couples’ counsellor and co-founder of The Client Relationship Consultancy Dip into short chapters and discover a valuable insight on every page REJUVENATE YOUR CLIENT RELATIONSHIPS With the help of this book, you will be able Evaluate your client relationships and diagnose issues Recognise your part in a problem Obtain useful and clear feedback Understand, relate to and communicate with your clients Manage yourself and your team members Get the best from your clients so that they get the best from you CONNECTING WITH CLIENTS WILL SAVE YOU TIME, EFFORT AND MONEY AND MAKE LIFE MORE ENJOYABLE.

Connecting with Clients: For stronger, more rewarding and longer-lasting client relationships

80.00 د.إ

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No other book has ever provided this kind of vital information - the kind that traders need to win at spread betting. The authors have taken data from the daily trades of hundreds of traders over a five-year period - tens of thousands of trades. Then they analysed it. This analysis has allowed them to answer the following - Which clients win and lose? What are their characteristics? - Which markets are the easiest to make money on? - Which markets should retail investors avoid? - Do investors make more money in volatile markets or quiet markets? - Which is more to go long or to go short? - Do short-term/day traders make more money than long-term traders? - What are the most common mistakes made by losing clients? - How much do the top spread betters actually make? - Which trading systems work best? - Do technical analyst traders outperform fundamental analysis traders? - How long are the most profitable positions held? - What impact do dealing costs have on your ability to beat the market? - What rules do profitable traders use for setting trade size and stop losses? - What do winners do differently from losing spread betting traders? - What size accounts do the most profitable traders have? - How many spread betters win and how many lose? - Do losers become winners and winners become losers over time? - Do winners mimic what big winners like George Soros do? What does success look like? What puts someone in the top 10 of spread betters? What are they doing right? That is what this book teaches. The book is packed with hardcore insider data - taken from other traders and the authors' own trades - all carefully dissected to provide you with the answers you need to succeed. As insiders, the authors' aim is to show you how to beat the market. They now it can be done because they know the winners who do it. In this book, they show you how to do it.

How to Win at Spread Betting: An analysis of why some people win at spread betting and some lose

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Every new business owner and aspiring entrepreneur will face one common challenge as they set out on their exciting journey - SALES; finding the right customers and getting them to part with their cash and buy. Like anything in life, you can do this the hard way or the easy way. You can delay, procrastinate, and wait for the telephone to ring or for business to come through the door. It may happen, but then again it may not! Alternatively, you can take control and get proactive - get selling and get SALES. In a cluttered, noisy marketplace, it's not necessarily about the best, newest or most exciting product in town; it's much more about connecting with the right customers, getting your message across with clarity and pizzazz and then helping people to take action with you and buy. Otherwise, stalemate, stagnation or decline - no sales, no customers, no business! Successful Selling for Small Business will: - help you 'get' sales; - help you develop a logical, 'can-do' approach to selling which fits your values, your business, you; - give you a sales habit or process for life, not just a quick fix; - demystify the selling process and remove any negative myths or perceptions; - help you grow your business and achieve your personal goals and ambitions. Successful Selling for Small Businesses is a straight-talking, jargon-free book which will help you get sales easily, effectively and ethically! No tricks, no gimmicks, no con jobs!

Successful Selling for Small Business

55.00 د.إ

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Cracking the Sales Code

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How to Spend a Trillion Dollars : The 10 Global Problems We Can Actually Fix

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Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That The Poor And Middle Class Do Not!

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Think And Grow Rich: The Landmark Bestseller Now

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The Psychology of Money: Timeless lessons on wealth, greed, and happiness

72.00 د.إ

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The Making of a Manager What to Do When Everyone Looks to You

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You Are a Badass at Making Money Master the Mindset of Wealth

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