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If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights • powerfully attract and retain customers • fuel true and lasting innovation • stand apart in the new world of increasing automation and artificial intelligence • change workplaces and maintain happy and productive employees and teams • and a lot more! It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.
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The Behaviour Business: How to apply behavioural science for business success

75.00 د.إ
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How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started. Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you.
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Ripple: The big effects of small behaviour changes in business

65.00 د.إ
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CLIENT RELATIONSHIPS Finding some clients difficult to understand? Confused when they say one thing but mean another? Need better, more useful feedback? Sometimes feel on the back-foot? Have trouble managing client expectations? Wonder why they seem impossible to please? Concerned about being blind-sided by unexpected client loss? THIS BOOK IS YOUR LIFELINE Connecting with Clients contains new ideas derived from the world’s leading relationship experts Insights from over 500,000 pieces of client feedback worldwide With tips and guidance from an adman, organisational change agent, couples’ counsellor and co-founder of The Client Relationship Consultancy Dip into short chapters and discover a valuable insight on every page REJUVENATE YOUR CLIENT RELATIONSHIPS With the help of this book, you will be able Evaluate your client relationships and diagnose issues Recognise your part in a problem Obtain useful and clear feedback Understand, relate to and communicate with your clients Manage yourself and your team members Get the best from your clients so that they get the best from you CONNECTING WITH CLIENTS WILL SAVE YOU TIME, EFFORT AND MONEY AND MAKE LIFE MORE ENJOYABLE.
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Connecting with Clients: For stronger, more rewarding and longer-lasting client relationships

80.00 د.إ
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The Secret Wealth Advantage is that guide. To make better investment decisions at the right times, you need to understand the 18-year cycle. It is responsible for all of the periods of wild speculation and spectacular collapse that have been a feature of the modern economy for well over 200 years. At the heart of this cycle is the property market. Understand this and you will be able to forecast precisely what will happen next. Using a treasure trove of historical data and entertaining stories from the present and prior periods, The Secret Wealth Advantage reveals everything you need to know about the where we are within it, why it happens, why no one sees it and what you need to look out for. And, most importantly, The Secret Wealth Advantage provides you with a practical guide for what to do at each stage of the cycle. Put this into action and a world that appears complex and chaotic can be mastered. You will have an investment edge that seasoned professionals can only dream of.
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The Secret Wealth Advantage: How you can profit from the economy’s hidden cycle

78.00 د.إ
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No other book has ever provided this kind of vital information - the kind that traders need to win at spread betting. The authors have taken data from the daily trades of hundreds of traders over a five-year period - tens of thousands of trades. Then they analysed it. This analysis has allowed them to answer the following - Which clients win and lose? What are their characteristics? - Which markets are the easiest to make money on? - Which markets should retail investors avoid? - Do investors make more money in volatile markets or quiet markets? - Which is more to go long or to go short? - Do short-term/day traders make more money than long-term traders? - What are the most common mistakes made by losing clients? - How much do the top spread betters actually make? - Which trading systems work best? - Do technical analyst traders outperform fundamental analysis traders? - How long are the most profitable positions held? - What impact do dealing costs have on your ability to beat the market? - What rules do profitable traders use for setting trade size and stop losses? - What do winners do differently from losing spread betting traders? - What size accounts do the most profitable traders have? - How many spread betters win and how many lose? - Do losers become winners and winners become losers over time? - Do winners mimic what big winners like George Soros do? What does success look like? What puts someone in the top 10 of spread betters? What are they doing right? That is what this book teaches. The book is packed with hardcore insider data - taken from other traders and the authors' own trades - all carefully dissected to provide you with the answers you need to succeed. As insiders, the authors' aim is to show you how to beat the market. They now it can be done because they know the winners who do it. In this book, they show you how to do it.
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How to Win at Spread Betting: An analysis of why some people win at spread betting and some lose

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Every new business owner and aspiring entrepreneur will face one common challenge as they set out on their exciting journey - SALES; finding the right customers and getting them to part with their cash and buy. Like anything in life, you can do this the hard way or the easy way. You can delay, procrastinate, and wait for the telephone to ring or for business to come through the door. It may happen, but then again it may not! Alternatively, you can take control and get proactive - get selling and get SALES. In a cluttered, noisy marketplace, it's not necessarily about the best, newest or most exciting product in town; it's much more about connecting with the right customers, getting your message across with clarity and pizzazz and then helping people to take action with you and buy. Otherwise, stalemate, stagnation or decline - no sales, no customers, no business! Successful Selling for Small Business will: - help you 'get' sales; - help you develop a logical, 'can-do' approach to selling which fits your values, your business, you; - give you a sales habit or process for life, not just a quick fix; - demystify the selling process and remove any negative myths or perceptions; - help you grow your business and achieve your personal goals and ambitions. Successful Selling for Small Businesses is a straight-talking, jargon-free book which will help you get sales easily, effectively and ethically! No tricks, no gimmicks, no con jobs!
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Successful Selling for Small Business

55.00 د.إ
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Getting to financial independence can seem like an impossible journey. What path should you take? How do you get started? What about bumps in the road? The good news is there are proven routes to freedom and wealth―and they're nearer and simpler than you think. To help you make your own way to true and lasting financial independence, acclaimed personal finance writer Jonathan Clements has brought together the inspiring financial life stories of 30 people, all told in their own words. Learn from the triumphs and disasters, the challenges and reflections of a wide range of real men and women just like you―and the surprising but repeatable ways they achieved financial freedom. From a chemical plant worker to an Army lawyer, a unitarian minister to a high-school teacher, a software engineer to a retired mutual fund manager―all have timeless wisdom and inspiration you can put into action right now, bringing you one step closer to your own financial freedom.
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My Money Journey: How 30 people found financial freedom – and you can too

75.00 د.إ
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What distinguishes the truly exceptional from the merely great? After five years of writing The Profile, Polina Marinova Pompliano has studied thousands of the most successful and interesting people in the world and examined how they reason their way through problems, unleash their creativity, and perform under extreme pressure. The highest performers don’t use tricks or hacks to achieve greatness. They use mental frameworks that fundamentally change the way they see the world. They’ve learned how to unlock their hidden genius in order to reach their full potential. This book will help you do the same. After learning from the world’s most successful people featured inside, you will have a mental toolkit to help you tackle thorny problems, navigate relationships, and use creativity and resilience in times of uncertainty.
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Hidden Genius: The secret ways of thinking that power the world’s most successful people

69.00 د.إ
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Based on the hit ABC KIDS TV show! Get into the holiday spirit with Bluey and Bingo! Write a letter to Verandah Santa, make your own Christmas labels and play with stickers. A fun-filled sticker activity book for kids of all ages. Bluey has been a phenomenal success since airing on ABC KIDS in October 2018, amassing legions of dedicated fans and hugely popular ranges of books, toys, clothes, games and more. It holds the coveted position of being the most watched program ever on ABC iView, with over 260 million plays for Series One, and is the winner of an International Emmy for Most Outstanding Children’s Programme. Bluey is an award-winning preschool show about Bluey, a blue heeler pup, and her family. Airing on ABC KIDS, the show has amassed legions of dedicated fans and hugely popular ranges of books, toys, clothes, games and more.
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Bluey: Hooray, It’s Christmas!

41.00 د.إ
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Part of the bestselling Little People, BIG DREAMS series, Steve Irwin tells the inspiring true story of the Australian animal lover and wildlife conservationist. Little People, BIG DREAMS is a bestselling series of books and educational games that explore the lives of outstanding people, from designers and artists to scientists and activists. All of them achieved incredible things, yet each began life as a child with a dream. This empowering series offers inspiring messages to children of all ages, in a range of formats. The board books are told in simple sentences, perfect for reading aloud to babies and toddlers. The hardback versions present expanded stories for beginning readers. Boxed gift sets allow you to collect a selection of the books by theme. Paper dolls, learning cards, matching games and other fun learning tools provide even more ways to make the lives of these role models accessible to children.Inspire the next generation of outstanding people who will change the world with Little People, BIG DREAMS!
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Steve Irwin (Little People, Big Dreams)

65.00 د.إ
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'I've always believed where there's a chance, you have to take it . . . or invent it.' Wendy Harmer has had an extraordinary life. From being born with a severe facial deformity, to performing as a stand-up comedian, a national television host and then the highest paid woman in the cut-throat world of Sydney FM radio ... Wendy's tale of overcoming adversity is told with her trademark in-your-face frankness and celebrated wit. From political journalism, she took her first tentative steps on Melbourne's tiny stages in comedy revue, then struck out as a solo performer in stand-up comedy. She would make her mark internationally before coming home to entertain Australians for four decades on stage, in print, television and broadcasting. In Lies My Mirror Told Me Wendy reflects on her life - one of the most unlikely success stories you will ever read.
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Lies My Mirror Told Me

75.00 د.إ
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-25%
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Your Idea, Their Money

السعر الأصلي هو: 65.00 د.إ.السعر الحالي هو: 49.00 د.إ.
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