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Non-Fiction

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Every new business owner and aspiring entrepreneur will face one common challenge as they set out on their exciting journey - SALES; finding the right customers and getting them to part with their cash and buy. Like anything in life, you can do this the hard way or the easy way. You can delay, procrastinate, and wait for the telephone to ring or for business to come through the door. It may happen, but then again it may not! Alternatively, you can take control and get proactive - get selling and get SALES. In a cluttered, noisy marketplace, it's not necessarily about the best, newest or most exciting product in town; it's much more about connecting with the right customers, getting your message across with clarity and pizzazz and then helping people to take action with you and buy. Otherwise, stalemate, stagnation or decline - no sales, no customers, no business! Successful Selling for Small Business will: - help you 'get' sales; - help you develop a logical, 'can-do' approach to selling which fits your values, your business, you; - give you a sales habit or process for life, not just a quick fix; - demystify the selling process and remove any negative myths or perceptions; - help you grow your business and achieve your personal goals and ambitions. Successful Selling for Small Businesses is a straight-talking, jargon-free book which will help you get sales easily, effectively and ethically! No tricks, no gimmicks, no con jobs!

Successful Selling for Small Business

55.00 د.إ

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The 5 Love Languages of Children The Secret to Loving Children Effectively

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The Adventures of Sherlock Holmes

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After years of adventuring around the globe - running, kayaking, hitchhiking, exploring - Beau Miles came back to his block in country Victoria. Staying put for the first time in years, Beau developed a new kind of lifestyle as the Backyard Adventurer. Whether it was walking 90km to work with no provisions, building a canoe paddle out of scavenged scrap or running along a disused railway line through properties, blackberry thickets and past inquiring police officers, Beau has been finding ways to satisfy his adventurous spirit close to home. This book is about conscious experimentation with adventure, making meaning and inspiration out of tins of beans, bits of rubbish and elbow grease. Beau's backyard exploits are funny, authentic, insightful and being copied all over the world. YouTuber, new dad, and self-described oddball who needs to shower more, Beau is what happens when you cross Bear Grylls with Casey Neistat. With a PhD in Outdoor Education, a string of successful films under his belt and a boundless passion for discovery, Beau is a hell of a storyteller.

The Backyard Adventurer

85.00 د.إ

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If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights • powerfully attract and retain customers • fuel true and lasting innovation • stand apart in the new world of increasing automation and artificial intelligence • change workplaces and maintain happy and productive employees and teams • and a lot more! It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.

The Behaviour Business: How to apply behavioural science for business success

75.00 د.إ

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The Definitive Guide to Point and Figure: A Comprehensive Guide to the Theory and Practical Use of the Point and Figure Charting Method

323.00 د.إ

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The Equity Edge provides a complete system for successfully building and managing an investment portfolio of stocks and shares that steadily grows wealth and generates a reliable income. Successful investor Mark Jeavons answers many of the practical questions investors have when investing. He shows you how to select the very best companies to invest in, taking you through all the steps of the selection process. He then gives you the strategies to determine when to buy and sell investments to ensure your portfolio can survive and prosper in all market conditions. The methods outlined provide a consistent equity edge, minimising poor investment decisions while generating superior returns to the overall market over the long term.

The Equity Edge: A complete guide to building wealth through the stock market

145.00 د.إ

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The First Phone Call from Heaven

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The Icarus Deception How High Will You Fly?

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Investing in funds is not straightforward. We are faced with a countless range of options and constantly distracted by meaningless noise and turbulent markets. To make matters worse, our flawed beliefs and behavioural biases lead to repeated and costly mistakes, such as a damaging obsession with past performance and a dangerous attraction to thematic funds. There is a solution―a more intelligent way to invest in funds. In The Intelligent Fund Investor, experienced portfolio manager and behavioural finance expert Joe Wiggins brings simplicity and clarity to fund investing. Each chapter of this fascinating and highly readable book focuses on a vital element of investing in funds―exploring how and why investors can get it badly wrong, and providing direct, actionable steps for better results. Joe why we should avoid investing with star managers; how to decide between active and passive funds; why we should beware of smooth performance and captivating stories; why risk is far more than just volatility; the importance of a long time horizon; and much, much more. Using a combination of stories, empirical evidence and experience, Joe gives all fund investors―active and passive―what they need to reassess their beliefs, understand their biases, and make better investment decisions.

The Intelligent Fund Investor: Practical steps for better results in active and passive funds

115.00 د.إ

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The Last Thing He Told Me

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The Making of a Manager What to Do When Everyone Looks to You

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The Naive and the Sentimental Novelist Understanding What Happens When We Write and Read Novels

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The Power of Love Connecting to the Oneness

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The Secret Wealth Advantage is that guide. To make better investment decisions at the right times, you need to understand the 18-year cycle. It is responsible for all of the periods of wild speculation and spectacular collapse that have been a feature of the modern economy for well over 200 years. At the heart of this cycle is the property market. Understand this and you will be able to forecast precisely what will happen next. Using a treasure trove of historical data and entertaining stories from the present and prior periods, The Secret Wealth Advantage reveals everything you need to know about the where we are within it, why it happens, why no one sees it and what you need to look out for. And, most importantly, The Secret Wealth Advantage provides you with a practical guide for what to do at each stage of the cycle. Put this into action and a world that appears complex and chaotic can be mastered. You will have an investment edge that seasoned professionals can only dream of.

The Secret Wealth Advantage: How you can profit from the economy’s hidden cycle

78.00 د.إ

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In The Smart Money Method, the stock-picking techniques used by top industry professionals are laid bare for investors. This is the inside track on how top hedge funds pick stocks and build portfolios to make outsize returns. Stephen Clapham is a retired hedge fund partner who now trains stock analysts at some of the world's largest and most successful institutional investors. He explains step-by-step his research process for picking stocks and testing their market-beating potential. His methodology provides the tools and techniques to research new stock ideas, as well as maintain and eventually sell an investment. From testing your thesis and making investment decisions, to managing your portfolio and deciding when to buy and sell, The Smart Money Method covers everything you need to know to avoid common pitfalls and invest with confidence. Unique insight is presented in several specific areas, including how to: - Find stock ideas - Assess the quality of any business - Judge management's ability - Identify shady accounting and avoid dying companies - Value any business to find bargain shares - Navigate the consequences of COVID-19 And throughout, there are real-life investing examples and war stories from a 25-year career in stock markets. The message is clear - you can beat the market. To do so, you need to learn and apply the insider secrets contained within this book.

The Smart Money Method: How to pick stocks like a hedge fund pro

88.00 د.إ

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Coeliac disease or a gluten intolerance used to mean that favourite foods like delicate pastries, springy noodles and fluffy cakes were off the menu. Now Melanie Persson, Instagram foodie and the first coeliac contestant on MasterChef Australia, is bringing them back. Mel was diagnosed with coeliac disease in her early twenties, and as she began to explore the world of gluten-free cooking, she found that most recipes focused on health and restrictions rather than flavour and texture. She was devastated to think that the foods she had grown up with from Japan and Italy might now be out of reach. As a passionate cook, Mel was determined not to miss out, so she got to experimenting. She spent years in her kitchen perfecting gluten-free versions of the dishes she craved - from fresh pasta to decadent pastries, and udon noodles to baklava. In her debut cookbook, Mel shares 75 of her most superb gluten-free recipes for food that is rich, tasty and made to share - and indistinguishable from the gluten-based versions.

The Very Hungry Coeliac

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Jim Slater's classic text brought back into print Jim Slater makes available to the investor - whether the owner of only a few shares or an experienced investment manager with a large portfolio - the secrets of his success. Central to his strategy is The Zulu Principle, the benefits of homing in on a relatively narrow area. Deftly blending anecdote and analysis, Jim Slater gives valuable selective criteria for buying dynamic growth shares, turnarounds, cyclicals, shells and leading shares. He also covers many other vitally relevant aspects of investment such as creative accounting, portfolio management, overseas markets and the investor's relationship with his or her broker. From The Zulu Principle you will learn exactly when to buy shares and, even more important, when to sell - in essence, how to to make 'extraordinary profits from ordinary shares'.

The Zulu Principle: Making extraordinary profits from ordinary shares

149.00 د.إ

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Turn Your Talent into a Business: A guide to earning a living from your hobby

83.00 د.إ

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Unbox Your Life

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Who Is Richard Branson? Who Was…?

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Who Was Alexander Graham Bell? Who Was?

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Who Was Anne Frank? Who Was?

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Who Was Beatrix Potter? Who Was…?

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